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| 40% of SEOs Respond That Link Building Is Still Effective Today |
Although it is difficult to contest Google's position as the world's most popular search engine, many people have been complaining about the allegedly deteriorating quality of the results they may get on the SERP. Are these criticisms unjustified or do they stem from a real decline in quality? One Twitter user conducted a poll to find out, and when all factors are taken into consideration, the poll's results are really pretty fascinating.
Greg Sterling questioned if Google was making the internet worse in a tweet to his followers or whether the internet was already fairly horrible and Google was just doing all it could to address it and make it better. With that out of the way, it's vital to highlight that people who took the survey appeared to have mixed opinions on the subject at hand.
41.2% of respondents picked the alternative option, blaming the web and praising Google, while 40.4% of respondents blamed Google. The fact that neither of these replies garnered a majority of votes but rather a comparable percentage of them is highly intriguing and suggests that the issue may be far more complex than may otherwise be the case.
The fact that 18.4% of survey respondents stated they weren't sure merely goes to demonstrate how complicated the situation is and how difficult it is to identify a single responsible party. Google, on the other hand, will acknowledge that it has to improve significantly but will still claim that it is making significant progress.
For SEO specialists, the status of the internet is a constant cause of frustration. Changes are frequently difficult to foresee, and any projections might be affected by unexpected turbulence in the future. It will be fascinating to watch where this goes in the future because a sizable part of SEOs is unmistakably blaming Google.
